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Global recession has forced many celebrated watch manufacturers to go into hibernation and maintain a low profile. However, TAG Heuer seems to act on another principle when the going gets tough, the tough should get going. The company concluded a contract with one of the most sought after stars of the film industry, Leonardo DiCaprio. The images of DiCaprio as the hero of Titanic a story woven around the ill fated vessel are familiar the world over. TAG Heuer, now a member of the French luxury giant LVMH, employs the most popular star of the day to steer clear of the tough times of global recession.
Leonardo DiCaprio, TAG Heuer Brand Ambassador
DiCaprio’s portfolio is to advertise the TAG Heuer Carrera wrist watch. TAG Heuer Monaco wrist watch which had enjoyed forty years of unabated reputation is still represented by the legendary Steve McQueen. The company said goodbye to Uma Thurman, the elegant and glamorous Hollywood actress and to Brad Pitt, the American mega-star.
A bird’s eye view of the TAG (Technique d’Avant-Garde) group will tell us that they had high stakes in the Formula 1 McLaren. They bought major shares of the Heuer Company in 1985. Both TAG and Heuer were associated with motor racing. When the TAG-Heuer became part of LVMH the company wanted to move into fresh pastures. Among the Americans and the Japanese Formula 1 was not a crazy sport. So along with icons in the sports arena the company decided to employ neon-light celebrities of runaway fame. So the galaxy of TAG Heuer stars include golf superstar Tiger Wood, Maria Sharapova the tennis legend, Ines Sastre the ace model, Brad Pitt and Uma Thurman.
TAG Heuer’s impressive galaxy of brand ambassadors and the global network of marketing outlets is one of the factors escalating the cost of this great brand. TAG Heuer’s reputation is likely to skyrocket with the efforts of such an array of topnotch celebrity names trying to sell the watch. This means more and more people will now go for a TAG Heuer. For many the possession of the original at a staggering price is only a pipe dream. However, the TAG Replica watches of excellent quality is now yours at an affordable price tag. The cutting edge technology and the cost reduction measures now have made the difference between an authentic TAG-Heur and a TAG Heuer replica watch very negligible. Bestwatchtown.Com has a range of replica watches all at affordable prices and supplied with appropriate guarantees.